Do The Job Before You Have It, Advice From An SVP of Sales

"After I shared that I was hiring for XDRs last week, I got flooded with messages and outreach (120 DMs in 36 hours). 

Most of it had… room for improvement, so I wanted to share some advice for all the job seekers out there. 

Here’s how to standout:

Keep it short
- Any role with a lot of interest (see: the ones you actually want) means a hiring manager could be fielding tens or hundreds of messages so don’t make them read a novel. 
- Keep your message short, punchy and focused. 

Lead with your results
- That’s basically the only thing we care about with your outreach
- If you don’t mention p-club, quota crushing, I’ll assume you don't have it because if you did, you would mention it.

Tell me why this opportunity and why Owner
- “Show me you know me” S/O  Samantha McKenna
- That means you can’t spray and pray. Do the research. 

Stand out 
- Using great research: mentioning something on a pod I’ve done 
OR
- Using novelty: someone made a custom gif about joining Owner with the Kawhi shot

PICK UP THE PHONE
- There’s no better way to stand out in today’s keyboard warrior XDR landscape than actually cold calling the hiring manager. 
- If you execute well, this is basically an auto-pass to first round interview

Make it easy
- Always apply online so a hiring manager can easily flag you for follow-up
- Send an email so it can quickly be forwarded to a TA counterpart or other parties. 

Hopefully that helps you land some more interviews. 

What did I miss here?